Forbes Life

Forbes wanted to introduce a new lifestyle magazine in India, so they picked an agency that had absolutely no experience with this sort of thing: they picked us. From shaping the content strategy to designing the masthead, the cover and every page of this 250-page magazine, we did the lot. The initial project was to design the inaugural issue and hand off templates to the Forbes design team. But they loved our work so much, they asked us to do two more issues.