Port Malmo FC
This is a club for expats who play Aussie Rules Football, a very rough contact sport where the rules are fairly ‘loose’ and almost anything goes. It’s based in Malmo, Sweden.
A chain of English pubs, where the clientele is a mix of both Swedes and expats, sponsors this club. We created a set of posters that were put up inside the mens’ rooms of these pubs. The idea was to tick off the Swedes who think that ice hockey is the manliest sport out there.