Reliance Brands

Reliance Brands is a part of Reliance Industries Limited, India’s largest private sector enterprise. They’re in the fashion and lifestyle business and have introduced brands like Diesel, Ermenegildo Zegna, Brooks Brothers, , Quiksilver/Roxy, Paul & Shark and Steve Madden in India. We did this project to create an HR film, a whiteboard animation, and a new employee kit that contained an employee handbook, a policy docket and a T-shirt. The objective was to create a ‘cool’ image for the company that was distinct from the formal image of the parent company.